Welcome to the Gen Plus Blog

It's a backstage pass to info on jobs and life at 50+. Gen Plus, headed by Janet Wendy Spiegel, is dedicated to baby boomers and the plus generation of age 50 and older. Read up and speak out on issues affecting your future: jobs, income, life and respect.

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Northridge, California, United States
Successful businesswoman, consultant, entrepreneur. I operate two businesses -- social media consulting, AND premium pet care services in the West San Fernando Valley. Love what I do, love life.

Gen Plus has relocated to www.GenPlusUSA.com

Thursday, February 28, 2008

The new Canadian spelling of Boomer....Zoomer!

Canadian media mastermind, Moses Znaimer (if you are Canadian, you'll definitely know who he is, and if you are not, then keep your ears open...because you will...) has recently taken over as executive director of CARP (the Canadian version of AARP) and is shaking things up...in a positive way. Just as he reinvented the face of Canadian radio and television, he is going to add his golden touch to CARP.

For starters, he'll be renaming the popular CARP magazine "Zoomer" and hopes that Zoomer will become part of the Canadian lexicon as he rebrands and freshens up the 50-plus focused organization. Full press release...and worth a read.


Scot Herrick said...

While this is a lot of fun (who wouldn't like to be known as a Zoomer instead of a Boomer?), there is a serious side to the branding as well.

People over 50 are much more active, involved, and able to do work now and a rebranding is due.

I hope it catches on in the US as well...

Wendy, founder, Gen Plus said...

Hi Scot -- that is why our blogs are important...you are giving a great insight into job search from the perspective of someone who is in current search mode. I aim for raising the level of social awareness through Gen Plus. There are many more of us out there and words are very important in rebranding and reshaping perspective. Zoomin' out...

demko@demko.com said...

The term "zoomer" (boomer-zoomer) was coined in 1998 by gerontologist Dr. David J. Demko, editor-in-chief of AgeVentureNewsService.com

Readers interested in learning the criteria used for zoomers can log onto: www.demko.com/zoomers.htm

Janet Wendy, founder, Gen Plus said...

Thank you for the clarification. I stand quite corrected!